Brand
The Homer brand, end to end.
Homer speaks to two audiences — Homeowners (warm, welcoming) and Pros (calm, competent). The logo and type system are shared; the color palette shifts. Toggle below to preview each.
Brand core
Logos & icons
Every official Homer mark in horizontal, vertical, icon, and bordered variants — for bright and dark backgrounds. Download the format you need, or grab the full package.
Icons
8 assets
Icon
Icon (Round Cutout)
Icon Round
Icon Square
Icon Square 512
Icon with Border
Icon Vector
Icon Square Vector
Large Horizontal (no padding)
4 assets
On Bright
On Bright (Border)
On Dark
On Dark (Border)
Large Vertical (no padding)
4 assets
On Bright
On Bright (Border)
On Dark
On Dark (Border)
Horizontal (with padding)
4 assets
On Bright
On Bright (Border)
On Dark
On Dark (Border)
Vertical (with padding)
4 assets
On Bright
On Bright (Border)
On Dark
On Dark (Border)
Homeowner palette — Warm Terracotta + Cream
Color palette
5 colors
Warm Terracotta
Primary brand color. Buttons, links, key accents.
Honey
Secondary accent. Highlights, warm gradients with Terracotta.
Cream
Default background surface across marketing and product.
Ink
Primary text, headings, logo on light surfaces.
Warm Muted
Secondary surfaces, cards on cream, subtle dividers.
Typography
Same type system for Homeowner & Pro
Display
Lora
For headlines and editorial moments.
UI / Body
IBM Plex Sans
The workhorse — used for everything from product UI to body copy in ads and decks. Weights 400, 500, 600.